Tuesday, August 16, 2016

Welcome to Our SheepTraxx. wHY So Many Names?

I often get quizzed about why our toewing service has so many names? The reason behind the many handles to the light the candles is that we as a company and I mean Company have a lot of locations and territories . Some handles can be transfered to other locations some can't, especially if there is another Company in the area with a similar sounding name. Such as here in Evanston. Running as anything with A1 in it, means some might view us as part of A1 Diesel and Truck Repair here. So here in Evanston Wyoming, we run the highways as Highway Hooker Toewing. In Eastern Idaho its SpeedWrench Toewing, In the Magic Valley as Cooter's A1 Toewing, in the mini Cassia area of Idaho, mainly Burley/Rupert, and western Wyoming we run split as both Highway Hooker Toewing as well as in Western Wyoming as; BlackSheep Toewing
as well as in extreme eastern Idaho from Bancroft Idaho to the Wyoming Idaho Border, as BlackSheep Toewing. There's also good reasons to run several companies out of the same location related to each other. One is; to have more places on law enforcement agency call lists, or as its called in the business rotation lists. 
Now for the name BlackSheep name. 
Back in 2001 myself, a wirely cat named Jerry Westlake and an associate named Terry Junkert , sought to set up and operate a what was then, called the NASCAR Craftsman Truck Series , team. We built one heck of a truck, did well on some local tracks and was in the run to becoming a pro team. But how to support it? While Deere & Company was part sponsor the other half came from our ag aviation company AyreWolf Aviation. A few of my fellow Marine Aviators of the still operating VMA 214 and I got together in Utah and crafted a secondary sponsor and put into full operation in honor of squadron creator Greg Boyington. Thus BlackSheep Toewing. We set up an office in Burley Idaho, but did most of our track practice and testing at RMR Raceway in west Salt Lake City, on off days when there was no event upcoming. 
Finally, the thing with spelling Towing with an extra letter of e. For those who are not having to deal with dragging and snagging every day, if they see the word TOW , the often rhyme it with COW , not Toe. So one of my interns said smoosh the two words together  as Toewing. Plus a slight misspell means people stare at the wording on the trucks etc, and as such remember it. That's also a key the different names of the company are tied together as one big disabled vehicle rescue company. If you see the last word of a company name as TOEWING, you know that company is part or a subsidiary of AyreWolf (HazzardAyre) Aviation.
TTYLY
  

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.